Shooters Arms Manufacturing, Incorporated

Of humble beginnings, the company's history is rooted in the De Leon family's gun retailing business that has become somewhat of a family tradition passed on from one generation to the next. Romulo T. De Leon III, an ambitious young businessman, started his own gun business while still under the company name of his parents, E. De Leon Gun Store. In 1963, his first ever independent store opened in Malaybalay, Bukidnon,Philippines. It was to be the first of many. In 1980, the new company was renamed Shooters Guns & Ammo Corporation (SGAC). Due to an increase in market demand, the company shifted from local trading of firearms to importation of foreign brands, which catapulted the company to retail success. Today, SGAC is the Philippines' largest gun retail company, with forty seven (47) retail outlets in major cities nationwide, and counting. Apart from its foreign brands of imported firearms, its product range has extended to include ammunition, gun accessories, spare parts, security equipment as well as leather goods for sporting and defense. The company caters to all sectors - from government and military entities to private agencies and civilians. The year 1992 was another landmark year for the company as it boldly ventured into the highly specialized field of local firearm manufacturing. Shooters Arms Manufacturing Incorporated (S.A.M. Inc.) was established with the mission to manufacture affordable firearms with uncompromised quality at par with world-class standards; and the vision to establish itself as an internationally recognizable Filipino brand of firearm. In 1998, SAM began exportation to a US firearm company and has since expanded its international clientele that now includes Australia, Thailand, Costa Rica, and most recently, Italy, and Switzerland. At present, the Shooters Company is composed of two independent yet mutually beneficial divisions: Shooters Arms Manufacturing Inc. (S.A.M. Inc.) is the manufacturing and exporting branch, while Shooters Guns & Ammo Corp. (S.G.A.C.) is the marketing and importing branch. Towards the latter part of 2008, SAM moved its manufacturing function to a new location in Brgy Tipolo, Mandaue City. The new factory has more floor space than the previous location and acquired computer numerically controlled (CNC) and lathe machines. These advanced technology machines ensure accuracy and speed in machining when compared to conventional ones. Visionary leadership, intelligent management, and product innovation - these make up the winning formula of the company's success in over four decades of operation in the gun industry. Over the years, the company has remained fervent in its commitment to import and manufacture affordable firearms of the highest quality in caliber and craftsmanship; a commitment, which has become synonymous to the company brand.